Increase in the Legal Drinking Age - 870 Words

Another reason why the legal drinking age was changed is because of the fact that the adolescent brain is not fully developed; it is supposed that â€Å"excessive alcohol intake causes brain damage† in teens. However, in order for damage to occur, the drinking has to be extremely excessive. If there are only a few of these extreme bingeing â€Å"episodes,† they do no harm to the adolescent brain (Minimum Drinking Age). David J. Hanson, a professor at the University of New York at Potsdam, states, â€Å"There’s no evidence that drinking in moderation damages developing brains. If it did, most Italians, Jews, French, Greeks, Spaniards, Portuguese and many others would be suffering mental defects† (ProQuest Staff). The argument that occasional binge drinking causes brain damage in teens is not supported by the facts. The methods being used to inform early twenty-first century youth about alcohol misuse are ineffective and impractical. Alcohol educations programs are mainly about scaring teens out of any type of alcohol consumption (McCardell), which in reality makes drinking attractive to them because of the mystery involved (Minimum Drinking Age). As a result, the programs intended to prevent underage drinking actually have the opposite effect (Ogilvie); instead, alcohol education should be based on the reality of the bingeing environments teens and young adults are dealing with (McCardell). Because of the higher drinking age, high school and collegiate educators are not able toShow MoreRelatedChanging the Minimun Legal Drinking Age in the United States1745 Words   |  7 PagesChanging the Minimum Legal Drinking Age in the United States Over the past twenty years the minimum legal drinking age has been twenty-one in all US states, but that has not stopped citizens of the United Sates from attempting to lower the age. Following the end of prohibition in the United Sates during the Great Depression, all states agreed on a set of twenty-one to be the legal drinking age. For almost forty years there was no change in the drinking age until a decrease in the age for voting occurredRead MoreMinimum Legal Drinking Age ( Tietjen )1700 Words   |  7 PagesMinimum Legal Drinking Age On July 17 of 1984 President Ronald Reagan signed to make the National Minimum Drinking Age Act a law. This law required all states to have a minimum drinking age of 21, if a state did not comply with this law they could face up to a 10% cut in funding for their federal highways (Tietjen). Since this act became a law there has been two distinct sides arguing whether they agree with the minimum drinking age, or whether they disagree. One side believes having a minimum drinkingRead MoreThe Generations Of People Who Were Born After 1984 Have1284 Words   |  6 PagesThe generations of people who were born after 1984 have only known the minimum legal drinking age (MLDA) to be 21 years old. But, it was not so long ago when the minimum legal drinking age was 18. In 1984 Congress passed the MLDA Act as a result of the rise in drunk driving accidents involving teens and alcohol related deaths. This Act ultimately made the states raise their MLDA to 21 from 18 for fear of losing federal high way funds. There have been many debates about it and whether or not it shouldRead MoreThe Minimum Drinking Age Act1700 Words   |  7 PagesNational Minimum Drinking Age Act made all 50 states raise the legal drinking age to 21(Dejong). The debate is on whether the age should be lowered or not. Statistically, having the age at 21 has been very helpful in keeping the nation safe. If there is not an issue with age now, would it make sense to lower the age and create unnecessary problems? In this case, the negative effects outweigh the positive. Simply because there is no good in lowering the age. The legal drinking age has been set atRead MoreThe Legal Drinking Age Of The United States1479 Words   |  6 Pages The legal drinking age in the United States has been argued for many decades. The current minimal legal drinking age is twenty-one but some want to lower between eighteen and twenty. The main focus of the research conducted and opinions of people are based on the minimal l egal drinking age of eighteen. The research is taken from the 1970s, when the twenty-sixth Amendment was passed in the Constitution (Wagenaar, 206). It was stated that eighteen is the â€Å"age of majority†, so thirty-nine of theRead MoreThe Legal Drinking Age Should Not Be Lowered988 Words   |  4 PagesThe Legal Drinking Age Should Not Be Lowered There are copious amounts of people who believe that the legal drinking age should be lowered to eighteen. Others think the drinking age needs to remain the same. A few of those also conclude the legal age of adulthood should be raised to 21. The belief is if the adolescent brain has not matured enough to support alcohol use by age 21, it cannot make the responsible decisions required at 18 years of age. Voters should make the decision toRead MoreNot Lowering the Drinking Age1642 Words   |  7 PagesLowering the Drinking Age Many teenage deaths in the United States are caused in some way by the influence of alcohol; however, many people still believe that the legal drinking age should be reduced to eighteen. This issue has been going on for years, but the law has not been changed since the change to twenty-one in 1980. States have become stricter about preventing under-age drinking, but teenagers have no problem getting alcohol. There are many arguments in favor of changing the drinking age back toRead More The Drinking Age Should NOT Be Lowered Essay1006 Words   |  5 Pagesminimum legal drinking age. Choose Responsibility, a group founded by John McCardell, proposes that upon completion of a 40 hour course to educate young people about alcohol, 18, 19, and 20 year old people should be licensed to drink. The Amethyst Initiative, part of Choose Responsibility, is a petition to Congress to rethink the minimum legal drinking age. Several college leaders have signed this petition in the belief that lower ing the minimum legal drinking age will reduce binge drinking on collegeRead MoreThe Legal Drinking Age Of The United States920 Words   |  4 Pages The legal drinking age has always been a debatable topic that people argue about all the time. Alcohol has been a drug problem for the majority of our young adults all around the world. The goal is to decrease the effects of underage drinking In the United States by keeping the legal drinking law 21. Every state had the right to their own legal drinking age, therefore during the 1970 1980’s some states had 21 while others had 18. This problem was carried over when teenagers got behindRead MoreBinge Drinking vs the Drinking Age Essays829 Words   |  4 PagesEnglish 101 March 13, 2013 Binge Drinking VS the Drinking Age Presidents of college campuses around the nation face issues of underage drinking and binge drinking on a regular basis and realizes that it is a danger and a problem. â€Å"Alcohol consumption is the third leading cause of death in the U.S., a major contributing factor to unintentional injuries, the leading cause of death for youths and young adults, and accounts for an estimated 75,000 or more deaths in the United States annually† (Wechsler

Essay on Crown Casino - 737 Words

The casino industry in Australia operates under an environment of uncertainty. According to the Australian Bureau of Statistics Australia’s 13 casinos recorded a total operating loss of $288 million in 97-98. Outsiders predict a gloomy future for the casino industry in the next few years due to the reduction in international high rollers and the low level of management talent in Australia’s young casino industry. In this business environment Crown must implement business strategies will carry it into the next century as one of the worlds most successful casino complexes. The Crown was set up as a multimillion-dollar establishment in order to attract international gamblers especially the Asian junket gamblers. However with the economic†¦show more content†¦The current volatile earning figures for Crown are caused due its reliance on Asian junket gamblers. In the current business environment buyer power is high as Crown focuses on few high volume gamblers this should be reduced, as it should concentrate on a higher numbers of smaller gamblers. The recent increases in the gambling to HDI ratio as a result of better domestic economic conditions should be exploited by Crown. In order to broaden its local market advertising campaigns to lure the suburban poker machine players towards the city and away from RSL clubs and bars should be undertaken. The recent acquisition of Crown by the media giant PBL should ensure that Crown promotions reach a wider audience through the magazine/television business with little cost. The main issue for Crown in the future is to maintain a consistent rate of turn over in slot machines and tables. This should be achieved not only through advertising moreover by offering patrons the latest technologies and gaming programs. Once the parton numbers are increased loyalty schemes targeting the lower end of the gaming market should be under taken to maintain the flow of customers. Crown should better take advantage of it regional monopoly and reputation for offering ‘ world of entertainment’ by hiring top rating international performers. This would not only boost revenue to the Crown entertainment complex but to the casino as well. Online gambling is luring more andShow MoreRelatedOnline Casino Portal Crown Contender1746 Words   |  7 PagesBlog 16 – Thrills casino emerges as an online casino portal crown contender We have all seen the advertising campaigns for new casinos, as everyone seems to claim to be â€Å"funky, fresh, and revolutionary†. Sadly, all these claims are usually pretty hollow in most cases. Freshman online casinos seldom deliver on what they promise, with many just leaving players feeling deflated. However, while most new online casinos are underwhelming, Thrills has now looked to buck that trend. Its name says it allRead MoreFilm Review : Hollywood Themed Resort Essay869 Words   |  4 PagesHollywood-themed resort opens in Macau: China caters to family friendly casino resort China has gone Hollywood. Macau debuts its family friendly casino resort with Hollywood themes and big budget attractions. Enlisting Hollywood’s elite for the opening night, director Martin Scorsese premiered a short film titled, â€Å"The Audition† starring Leonardo DiCaprio and Robert De Niro. The audience was given a glimpse, through scenes in the film, into the extravagance that is Macau’s Studio City resort. TheRead MoreWestern Exportation Of Contemporary Casino Leisure1304 Words   |  6 PagesThe casino environment is a space of which I am quite familiar. I have spent a considerable proportion of my working life on the casino floor. During my time working for Crown and for other operations, I spent the majority of those years in the VIP gaming rooms that specially catered for specific ethnicities. There are various factors that contribute to the relationship between casinos and the Chinese and Vietnamese peoples. In the following essay I explore the Western exportation of contemporaryRead MoreGamblers : The Hard Rock Casino700 Words   |  3 PagesDejan Duric Professor Dr. Constance Bailey ENG 100E 16 November, 2015 Gamblers At the Hard Rock Casino in Biloxi you can find gamblers in all shapes and sizes participating in various gaming activities. However, at 3 am on a Monday night you will find a handful of people at the blackjack table huddled over their cards as if they are afraid they will magically disappear. They all have different reasons for gambling. From the 21 years old celebrating his birthday, through the 75 years old veteran whoRead MoreGaming and Club Management3143 Words   |  13 Pagesactivities such as whether they can play at home, alone, a groups, at casino, or can be on telephone and on internet. Besides, the locational characteristics of gambling play a significant role in people’s choice of gambling activity (Productivity Commission, 1999). Different venue can also affect social relationships, and environmental air at the scene of gambling activities. Players prefer to engage in lively environment, casino, race track, where the player can easily interact with the host andRead MoreMacau Casino Industry2740 Words   |  11 Pages Investment Group Project Macau Casino Industry Tuesday 8:30 - 11:20 am Wong Wing Hei Penelope 12141056D Liu Xiaoyu Ivy 10806758D Au Chak Chung 12072495D Wong Yee Ting Gladys 11608217D Introduction The reputation of Macau’s Casino has more than 100 years of history. In recent years, owing to the opening up of gambling industry, this reputation further carried forward. Gambling policy depends not only on local government policy, but also on the tourists’ government policy. The policy of gamblingRead MoreArticle 4 : Coral Casino1859 Words   |  8 PagesArticle 4 – Coral Casino Review Run by Gala Interactive and a mainstay within the Gala product family, Coral Casino is a Gibraltar licensed and regulated online casino. The aforementioned is a basic explanation of what Coral Casino is, but if you want to get a true feel for what they offer players you are going to have to dig a little deeper. Bonuses and Promotions Coral Casino understands that it is bonuses and promotions that draw players in, so in such department they certainly don’t disappointRead MoreGambling And Other Impulse Control Disorders Essay1553 Words   |  7 Pagesform of gambling. Casino gambling is the second largest category. Two out of every five regular pokie users already have a gambling problem or are at risk of developing one. The primary modes of gambling for people receiving problem gambling services are, 56% of the people are addicted to non casino pokies, whereas 12% of the people goes for lotteries 9%of the people gamble on TAB and Racing, 8% which is a considerable number gambles at casino pokies, 6% of the population uses casino tables for gamblingRead MoreIs Gambling an Acceptable Form of Leisure?1976 Words   |  8 Pagesdevelopment of technology, people can place the bet in another country simply by using internet without travel, which make much easier for gambler. According to Roberts (2004, p168), gambling also become one of the leisure industries, such as visit a casino can be seen as a leisure activity. Also is different personal perspective with no doubt. Devereaux (1968) defined that ‘gambling is a form of activity in which the parties involved, who are known as bettors or players, voluntarily engage to make theRead MoreWebsite : Web For Comeon Casino1709 Words   |  7 Pagesdevelo pers provide software to ComeOn Casino? Throughout the EU there is one online casino that is commanding more online casino portal attention than any other in 2015. ComeOn Casino is a brand that has come out of nowhere to immerge as a serious contender for the online the industry crown. Taking a no prisoners approach to development, the casino has become a player’s favourite in a variety of different ways. Breaking down the reason as to why ComeOn Casino has become a household name isn’t difficult

System Software Application Software Free Essays

string(172) " is the latest public release version of Microsoft Windows, it can be applied to home and business desktops, laptops, notebooks, netbook, tablet PCs, and media center PCs\." TABLE OF CONTENTS [pic] 1) Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ P. We will write a custom essay sample on System Software Application Software or any similar topic only for you Order Now 2 2) Identify Software Categories 1. Definition of System Software†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. P. 3-4 2. Definition of Application Software†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦. P. 5 3. The difference between system software and application software†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. P. 6-7 3) Two examples of system software and the benefits 1. Microsoft Windows 7†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦P. 8-12 2. Mac OSX†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦P. 13-14 4) Two examples of application software and the benefits 1. Excel†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. P. 15-16 2. PowerPoint †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦.. P. 17-18 5) Five Features of Microsoft Word†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦P. 19-20 1. Copy and Paste 2. Spell Checker 3. Find and Replace 4. Add Bullets and Number 5. Mail Merge 6) Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. P. 21 1. INTRODUCTION [pic] Christy is our new customer and she is a beginner for using computer. Base on her situation, I would like to introduce some kinds of software suit her. For better customer service, I will explain the background information benefits details for her. For a good start , I have chosen the most popular and latest version of the operation system; Microsoft Window 7 and Mac OS X, they are easy to learn and simple to use. Moreover, Microsoft Office is a useful, most common and user-friendly application package for a starter. Excel, is an electronic spreadsheet program which help you to handle all your data. PowerPoint is a complete and professional presentation package. These are the essential tools for her first step in entering the computer world. 2. IDENTIFY SOFTWARE CATEGORIES [pic] Software (Computer Software) is often divided into two categories: †¢ System Software †¢ Application Software 1. Definition of System software System Software used to operate the computer hardware, to provide resources and maintain a platform for running application programs. The set of instructions or programs of System Software can make up or create a basic environment for the applications software to work. They are responsible for controlling, integrating and managing the individual hardware components. Actually, it runs at the most basic level of your computer and the background; it is called â€Å"low-level† software. It generates the user interface and allows the operating system to interact with the hardware. It can be seen as the basics of a computer which come built-in or pre-installed. †¢ Types of system software †¢ Computer BIOS and device firmware, which is stored on non-volatile memory. They provide basic functionality to operate and control hardware connected to or built into the computer. †¢ The operating system (such as Microsoft Windows, Mac OS X and Linux), which supervise and control of the input and output of data from the computer and the others peripherals. It can be allows to transfer data between memory and disks or rendering output onto a display device. It provides a platform to run high-level system software and application software. And also it handles error routines, communication with the operator; ensure the efficient use of the CPU and the other devices. †¢ Utility software, which helps to analyze, configure, optimize and maintain the computer. 2. IDENTIFY SOFTWARE CATEGORIES [pic] [pic] [pic][pic] 2. IDENTIFY SOFTWARE CATEGORIES [pic] 2. Definition of Application software Application Software is a computer program designed to help the user perform a particular task or a certain type of work. This is a set of programs, which will comply with the user’s requirement. An application allows users to accomplish more than one specific function, such as a word processor, web browsers, e-mail programs, databases, desk top publishing, digital image and voice processing. Multiple applications bundled together as a package referred as an application suite. One typical example is MS Office, which bundles together with word processor, a spreadsheet, and several other discrete applications. The tailors systems can meet the user’s specific needs, for example the accounting system or inventory system. [pic] [pic] 2. IDENTIFY SOFTWARE CATEGORIES [pic] 2. 3. The difference between system software and application software System software consists of programs that run in the background, enabling applications to work smoothly. These programs include assemblers, compilers, file management tools, and the operating system itself. While system software is automatically installed with the operating system, you can choose which application you want to install. Application software is different from system software or middleware, which is involved in integrating a computer various capabilities, but typically does not directly apply to the performance of tasks. The purpose of system software is to insulate the application program as much as possible from the details of the particular computer complex, especially memory and other hardware features. Such accessory devices are communications, printers, readers, displays, keyboards, etc. Application software is often purchased separately from computer hardware. Sometimes applications are bundled with the computer but they always run as independent applications, since they are often tailored for specific platforms. The separate applications in a suite usually have many common user interfaces which make it easier to learn and use and they may interact with each other. For example: PowerPoint file can be combining with a spreadsheet and a word documents. Therefore, application software determines what processing is done by the computer. System software determines how that processing will be done. 2. IDENTIFY SOFTWARE CATEGORIES [pic] 2. 3. The difference between system software and application software pic] Operating System and Application Software This diagram shows the components of the operating system and typical application programs that run in a desktop computer. 3. Two examples of system software and the benefits [pic] One of software categories is system software; the most important type is operating system (OS) . It is an interface be tween hardware and users, responsible for the management and coordination of activities and the sharing of the resources. Base on the above criteria, I have selected two typical and common examples, which are Microsoft Windows 7 and Mac OS X. [pic] A layer structure showing where operating system is located on generally used software systems on desktops. 1. Microsoft Windows 7 Nowadays Microsoft Windows dominates the personal computer world, it shares nearly 90% of PC market. Windows provides a graphical user interface (GUI), virtual memory management, multitasking, and support for many peripheral devices. Windows 7 is the latest public release version of Microsoft Windows, it can be applied to home and business desktops, laptops, notebooks, netbook, tablet PCs, and media center PCs. You read "System Software Application Software" in category "Essay examples" Windows 7 aim at â€Å"making your PC simpler. , it was released on October 2009. It was designed for different types of market ,such as Starter, Home Basic, Home Premium, Professional, Enterprise, and Ultimate. 3. Two examples of system software and the benefits [pic] Windows 7 would be more â€Å"user-centric† and focus on performance improvements. Microsoft was using a variety method to trace and measure the performance. On the other words, it is not only compatible with Vista and designate that it would be a refined version of Windows Vista. Benefits Features: â€Å"Windows 7 simplifies everyday tasks† Windows 7 includes a number of new features, it provides the better ways to find and manage files, helping you speed up tasks; like Jump Lists and improved taskbar previews. It’s designed for faster and more reliable performance and follows the way you want it to. It takes full support and advantages of the 64-bit. It also makes many new things possible, for instance HomeGroup, Windows Media Center and Windows Touch. Key performance improvements: ? Design to sleep, resume, and reconnect to your wireless network more quickly. ? When hunting for answer, search faster. Sorting and grouping of search results is also significantly quicker. ? Plug in a portable flash drive or other USB devices; get ready in seconds or even shorter. ? Be less memory hungry and less busy that can boost up the overall performance. Windows  7 is designed to run speed-sapping background services only when you need them. ? Browse online newspapers, flick through photo albums, and shuffle files and folders. Windows Touch is fully embrace multitouch technology, easy and fun to use. 3. Two examples of system software and the benefits [pic] The Important Features: ? HomeGroup [pic] Connecting two or more PCs, HomeGroup makes it easy to automatically start sharing your music, picture, video, and files with other people. Concerned about privacy and security control, we have password-protected. You can decide what keeps private, read-only files and share to others. ? Jump Lists [pic] Jump Lists not only show shortcuts to files, they also can provide a method of speedy access. Just simply right-click a program icon on the taskbar and you can find the documents, pictures, songs, or websites that you use each day. The Jump List for Windows Media Player  12 lists commonly-played tunes. Internet Explorer  8 shows all you frequently-viewed websites. You can pin whatever files you like. 3. Two examples of system software and the benefits [pic] ? Snap, Peek and Shake [pic] [pic] [pic] Snap gives you a new and quick way to resize open windows, simply by dragging them to the edges of your screen; you can make it expand vertically. Peek gives you the power of X-ray vision, so you can peer past all your open windows straight to your desktop. Shake, it’s a quick way to minimize all open windows on the desktop except the one you want to use. ? Windows Live Essentials [pic] Windows  Live Essentials – the free software that let user do more great things. Things like e-mail, instant messaging, photo editing and blogging. Download from the Windows Live website. [pic] [pic] [pic] [pic] [pic] [pic] Messenger Photo Gallery Mail Writer Movie Maker Family Safety Toolbar 3. Two examples of system software and the benefits [pic] ? Windows Search [pic] â€Å"Find more things in more places—and do it faster. † Typing the key words in search box and search in different location, it will show you a list of relevant documents, pictures, music, and e-mail on screen instantly. The searched results are grouped by date, file type and category, it contain highlighted keywords and text snippets to make them easier to scan. ? Windows Taskbar [pic] â€Å"Better thumbnail previews, easier-to-see icons, flexible, powerful and more ways to customize† Taskbar is the familiar place for switching between windows. You can pin and rearrange your favorite programs anywhere on the taskbar for easy access. 3. Two examples of system software and the benefits [pic] 2. Mac OS X Mac OS X is the newest version of Apple Inc. ‘s Mac OS line of operating systems. Most of the Macintosh owners are using this version. Darwin is not only built on a rock-solid, time-tested UNIX foundation that provides unparalleled stability; it also delivers incredible performance, stunning graphics, and industry-leading support for Internet standards. It makes the Mac innovative, highly secure, compatible, and easy to use and incredibly powerful. Benefits Features: ? Power of UNIX – Simplicity of the Mac When you start up your Mac to the applications you use, which is designed with simplicity and elegance in mind. Whatever you’re browsing the web, checking your email, or video chatting with a friend on another continent, getting things done is at once easy to learn, simple to perform, and fun to do. ? Perfect integration of hardware and software Since the software on every Mac is created by the same company and you can get an integrated system in which everything works together perfectly. It takes full support of the 64-bit, multicore processors and GPUs to deliver the greatest possible performance. The built-in iSight camera works seamlessly with the iChat software so you can start your video chat. Your Mac notebook includes a Multi-Touch track pad that supports pinching, swiping, and other gestures. The OS will wisely decide whether the CPU or GPU is best for a task and dim the screen in low-light conditions automatically, so that it will increase the battery life. ? Elegant interface and stunning graphics User interface is the remarkable feature of a Mac and made possible by advanced graphics technologies. These technologies provide the power such as multiway chatting, real-time reflections, and smooth animations. Fonts on the screen look beautiful and extremely readable. A soft drop shadow makes it clear at a glance 3. Two examples of system software and the benefits [pic] which window is active and which ones are in the background. You can preview the file using Quick Look, it is high resolution and fine to read. You can create and view the PDF from almost any application in the system. ? Highly secure by design Mac OS X doesn’t get PC viruses. And with virtually no effort on your part, Mac OS X protects itself by offering a variety of sophisticated technologies that help keep you safe from online threats. Mac contains a secure configuration and Apple responds quickly to online threats and automatically delivers security updates. ? Built for compatibility The versatility and power of Mac OS X make it compatible in almost any environment, including Windows networks. User can work with most type of digital cameras, printers, and other peripherals. It can open the common file types such as JPG, MP3, Word, Excel, and PowerPoint documents. ? Innovation for anyone need Mac OS X provides and support with a wide range of assistive technologies that help people with disabilities. For example, the built-in VoiceOver screen-reading technology makes it possible for those who are blind or have low vision to control their computer using key commands or gestures on a Multi-Touch track pad. Mac OS X also offers out-of-the-box support for over 40 braille displays, including Bluetooth displays, and many other accessibility features, such as dynamic full-screen magnification, playback of closed captions, and a scalable screen. ? Reliable to the core The core of Mac OS X is built on the same UNIX foundation. Even upgrading your Mac to the next version of Mac OS X is reliable, easy and compatible. Even better, it doesn’t need to reformat your drive and you can keep all your applications, files, and settings. Furthermore, the Time Machine of Mac will do automatic backups of your drive. . Two examples of application software and the benefits [pic] Another software category is application software. For our new customer, I have selected two popular, practical and powerful programs for her daily operation; Excel and PowerPoint are fully featured and the basic tools for Microsoft Office. 1. Excel Microsoft Excel is an electronic spreadsheet program; you can enter numerical values or data into the rows or columns of a spreadsheet, and to use for calculating, sorting, organizing and manipulating data. It can produce graphs, statistical analysis and reports etc. When you look at the Excel screen, you can see a rectangular table or grid of rows and columns. The horizontal rows are identified by numbers (1,2,3 ¦) and the vertical columns with letters of the alphabet (A,B,C†¦AA,AB,AC). The intersection point between a column and a row is a small rectangular box known as a â€Å"Cell†. Each is a basic unit and given an address to identify it, such as A3, B6, AA345. Features Benefits: ? Data Types, Formulas, and Functions The types of data that a cell can hold include numbers, text or formulas. Formulas are used for calculations, usually involving data contained in other cells. Excel includes a number of built in formulas used for common tasks known as functions. Some of the following commands are: †¢ AutoSum †¢ Align Cell Entries †¢ Copy, Cut, Paste, and Cell Addressing Formatting †¢ Insert and Delete Columns and Rows †¢ Create Header, Footer, Borders and Layout †¢ Merge and Center 4. Two examples of application software and the benefits [pic] ? Financial Data Spreadsheets are often used to store financial data. Formulas and functions that are used on this type of data include: 1. Performing basic mathematical operations such as summing columns and rows of figures. 2. Finding values such as profit or loss. . Calculating repayment plans for loans or mortgages. 4. Finding the average, maximum, or minimum values in a specified range of data. ? Other Uses Excel can be used for other operations: 1. Creating Charts and Graphics, which assist users in identifying data trends. You can choose from a variety of chart types, such as col umn, line, pie, bar, area, and scatter. Your chart will automatically update when you change your data. 2. Sorting and filtering data to find specific information. The information store in a spreadsheet can easily be incorporated into electronic presentations, web pages or report printing. . Two examples of application software and the benefits [pic] 1. Power Point 1. What is PowerPoint? Microsoft PowerPoint is a complete presentation graphics package. PowerPoint offers word processing, outlining, drawing, graphing, and presentation management tools, it designed for you to produce a professional-looking presentation. PowerPoint uses a graphical approach to presentations in the form of slide shows. This program is widely used in business and classrooms and is an effective tool when used for training purposes. It is the number ONE presentation tools for worldwide. Anyone can easily create design their professional presentations. PowerPoint can be made into photo albums, comply with music and veido. For business field, it can easily to add an illustrative chart of data or an organizational chart of company’s structure. It can make your presentation into a web page for emailing purposes, as a promotion displayed on your company’s website. It is familiar to customize presentations with your company logo and clip-art. You can use many pre-designed templates and search for more beautiful templates from different websites. In addition, it can provide and print out the handouts and outlines for public. And also the notes pages for the speaker that is useful during the presentation. All in all, PowerPoint is a â€Å"one-stop-shop† application to create successful presentations for the business world, the classroom or just for your own personal use. 4. Two examples of application software and the benefits [pic] 2. Power Point ? The overview of the benefits and features in PowerPoint: †¢ When you create a presentation using PowerPoint, the presentation is made up of a series of slides. It can present as overhead transparencies. Beside that you can print handouts, outlines, and speaker’s notes. †¢ Slide Master, powerful tools to format all the slides in a presentation. †¢ Store the whole presentation in a single file, includes all the slides, background music, video, speaker’s notes and handouts. †¢ Import the files from other MS Office products, such as Word and Exc el. 5. FIVE FEATURES OF MS WORD [pic] MS Word is a typical example of word processing program; it is the most familiar application software. You can use it to create, edit, format, print and store all types of letters, reports, and documents. Word contains a concept of â€Å"What you see is what you get†. Here are the five common features and their benefits as below: 5. 1. Copy and Paste User can copy text form one area of the documents and stores the data on the Clipboard. So it can be placed to anywhere in the same or another document. This feature is really helping you to save times of typing and more accurately and efficiently. 5. 2. Spell Checker This feature is a great helper for user; it allows you to check your spelling and grammar mistakes as you type. For the spelling errors, it displays with a red wavy line under the word. For showing of the grammar errors, it displays with a green wavy line under the word. When it checks against with the dictionary, if the word is misspelled, it will be highlighted on the screen and noted. Then the feature gives you the suggestions of the correct words. The program will also recognize the special name or words that you have already added in your personal dictionary. 5. 3. Find and Replace When you need to search a particular word or phrase in your document, especially useful for working with a large file or limited and selected area, you can use the â€Å"Find† command. Basically it will scan the whole document and highlighted the word or phrase that you search. Then user can execute the â€Å"Replace† command to replace one word or all the words with the new text. 5. FIVE FEATURES OF MS WORD [pic] 5. 4. Add Bullets and Numbers If you have lists of data or a group of items, you may want to bullet or number them. When using this command, you can easily create bulleted or numbered lists of items. Various bulleting and numbering styles or formats, in the Bullet library, are available for your selection. Examples: Bulleting Examples: Numbering pic] [pic] 5. 5. Mail Merge Mail merge can be used for creating many documents that contain identical information and where each document contains unique elements. Firstly, you prepare the template that contains the same version information. Then you add some placeholders from the data source (such as name, address or serial number) that is unique to each version. When producing of a large number of letters (message, label, envelope or numbered coupon) for mass mailing purpose, it can help to reduce your workload and diminish the duplicate work. 6. CONCLUSION [pic] After considering all criteria, I recommend Christy to choose Microsoft Window 7. This operation system is powerful, user friendly and compliable. Most importantly, it is suitable for beginners to work efficiently and explore the computer world. Furthermore, Excel PowerPoint are also useful applications for personal office use. After taking my advice, I am sure Christy will have lots of enjoyment of her computer life and improvement in managing her daily work. References 1. Software Wikipedia, the free encyclopedia. Retrieved January 18,2010,from http://en. wikipedia. org/wiki/System 2. Operating system – Computer Definition. Retrieved January 19,2010,from http://www. yourdictionary. com/computer/operating-system 3. Application software – Definition. Retrieved January 19,2010,from http://www. wordiq. com/definition/Application_software 4. Windows 7 features – Microsoft Windows. Retrieved January 21,2010,from http://windows. microsoft. com/en-us/windows7/products/features 5. Apple – Mac OS X – What is Mac OS X ? Retrieved January 21,2010,from http://www. apple. com/macosx/what-is-macosx 6. What is Excel. Retrieved January 22,2010,from http://serc. carleton. edu/introgeo/mathstatmodels/UsingXL. tml 7. What is Microsoft Excel – What is Excel – What is Microsoft Excel Spreadsheets. Retrieved January 22,2010,from http://spreadsheets. about. com/od/tipsandfaqs/f/excel_use. htm 8. What is Microsoft PowerPoint? – How Do I Use PowerPoint? Retrieved January 23,2010,from http://presentationsoft. about. com/od/powerpointti psandfaqs/f/ppt_overview. htm 9. Microsoft Word 2007 Tutorial—Free Online. Retrieved January 24,2010,from http://www. baycongroup. com/wlesson0. htm [pic][pic][pic][pic][pic][pic] ———————– Types of System Software Types of application software: How to cite System Software Application Software, Essay examples

Inconvenient Truth and the Global Warming Swindle Free Sample

Question: How do these Movies both Educate and Mislead the Public? Answer: Global warming has evolved to be a controversial topic. Scientists globally have postulated divergent views regarding global warming phenomena. In the recent past two documentaries, an Inconvenient Truth' and The Great Global Warming Swindle' have been released to the public to represent these divergent views. The Inconvenient Truth' was released in 2006, it was presented by Al Gore, the former American Vice-President and directed by Davis Guggenheim while The Great Global Warming Swindle' was released in 2007 and was directed and produced by Martin Durkin. The objective of this essay, therefore, is to discuss how the movies An Inconvenient Truth' and The Great Global Warming Swindle' educate and mislead the public. Both movies the "Inconvenient Truth" and "The Global Warming Swindle" are centred on the global warming and its effects. Conversely, the two movies are divergent in data presentation and in purpose. For example, in the An Inconvenient Truth' global warming is purely anthropogenic and its repercussions are explicit worldwide. However, The Global Warming Swindle" argues that global warming is a result of a natural cause but acknowledges its presence. The two movies confirm to the public that global warming and its effects are a reality. Similarly, these two movies are instrumental in educating the public on the relation between Carbon (IV) oxide production and the temperature. On the same note, these documentaries sensitize the public on climate change and its potential consequences to mankind (Nolan, 2010). On the other hand, the two documentaries mislead the public through data presentation. For example, Inconvenient Truth argues that the disappearance of the snow on Mt. Kilimanjaro in the East Africa is as a result of global warming (Inconvenient Truth, 2006). This claim lacks scientific evidence to illustrate such a fact. Similarity, the movie asserts that melting of ice in the Greenland and the West Antarctica was to happen soon. "The Global Warming Swindle," on the other hand, misleads the public by asserting that global warming is entirely a natural occurrence with no human interference. Similarly, it also misleads the public by claiming that release of the industrial or greenhouse Carbon (IV) oxide does not contribute to the rise of the global temperatures (The Global Warming Swindle, 2007). Both documentaries therefore misinformed the public through the use of inaccurate data. In conclusion, both movies are potential sources of information on global warming and its effects. Nevertheless, after watching the two documentaries, it is not easy to differentiate propaganda from the truth. However, the movies are vital to the public especially in understanding how global warming and its effects are closely linked to the political context (Upadhyay, 2008). Important to note is that global warming scientists are in consensus that climate change is factual. They also agree that the world is warmer today that it was in 1880 and they attribute this rise in temperatures to both human activities and natural causes. Similarly, they agree that production of Carbon (IV) oxide is on the increase due to human activities. Lastly, global warming scientists agree that Carbon (IV) oxide is responsible for the rise in the global temperatures. References Inconvenient Truth. (2006). [DVD] U.S.A: Davis Guggenheim. Nolan, J. M. (2010). " An Inconvenient Truth" Increases Knowledge, Concern, and Willingness to Reduce Greenhouse Gases. Environment and Behavior. Upadhyay, J. R. (2008). Global Warming: Documentary War and Manipulation of the Masses. The Global Warming Swindle. (2007). [DVD] Britain: Martin Durkin

The Flute From Classical to Romantic Eras free essay sample

Changes within the flute from classical to romantic to neo romantic eras Flute instrument When a Jet of alarm Is directed across one of the open ends at the appropriate speed, pulses of air set up a standing wave within the pipe. Some of the energy from the standing wave escapes and propagates to the ear, where it is perceived as sound. Holes in the side of the flute can be opened or closed by the players fingers, which changes the effective length of the pipe and the frequency of the notes that can be played. A flute with all the tone holes closed has a long column of air, open at both ends.When the flute is played, sound waves travel up and down the flute, producing a standing wave. The air column in the flute resonates at particular frequencies-?these different modes determine the notes that are possible. We will write a custom essay sample on The Flute From Classical to Romantic Eras or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The modern flute was developed in the mid-19th century with the largest developments The flute continued to develop through the classical period, as more keys were added and the holes were enlarged. Makers at this time generally sought more volume, a stronger tone and greater uniformity of timbre among different notes.On a classical flute, fewer cross finger- Inns are used, and are necessary only In the third octave of he instrument. Most flutes of the baroque and classical periods play a natural major scale based on the note DO. Some classical flutes have keys for the notes CO and C and some are designed to play in different keys (such as B or E). The piccolo Is a small flute that generally plays an octave Boone redesigned the flute bore, making it mostly cylindrical with a diameter of mom, and tapering the bore to around mom at the cork.Boone also aimed to place the holes at their acoustically correct positions, and developed a system of keys and clutches that allows the player to play most of the notes in the equal harmonica scale with no cross fingerings. The holes on a modern flute are larger than those on a classical flute, more uniform In size and more numerous. Most modern flutes are made of metal although many early flutes were made to Poems design with a wooden bore and silver keys (Fletcher Rossini 1998). Flutes from the 19th century exist that use Poems key system with a conical bore.Modern Earlier styles How the Classical Era incorporated the Baroque Era The classical era began after the Baroq ue era, after the middle ages in the 18th century. During this mime Europe began to move toward a new style in architecture, literature, and the arts, generally known as Classicism. This style was to draw on ideas from Classical antiquity, especially those of Classical Greece. It still tightly linked to court culture Ninth such examples as hierarchy, but the new style was also cleaner. It favored clearer divisions between parts, brighter contrasts and colors, and simplicity rather than complexity.In addition, the typical size of orchestras began to increase. Ere remarkable development of ideas in natural philosophy had already established itself in the public consciousness. Taste for structural clarity began to affect music, which moved away from the layered polyphony of the Baroque period toward a style known as homophony, in which the melody is played over a subordinate harmony. This meant that chords became more of a emphasized feature of music. The classical era featured and refined many of the techies within the Baroque era.Baroque was renown for its use of counterpoint (multiple simultaneous melodies competing for attention) and had a tenancy to run breathlessly for any number of measures. Classical contradicted this Baroque period technique. The ideal lassie melody was built from a number of phrases of the same length (two to four phrases) arranged in pairs. The second phrase usually competed with the first. Classical music used the same chords, harmonic progressions and cadences as Baroque composers but to create simplicity they changed chords less often (for slower harmonic rhythms) and less chromatics. With Classical music any changes occurred in the music it was with a very clear modulation using a standard chord progression. Classical music focused heavily on clarity and simplicity contradicting the baroque era because classical music simplified Baroque with minimalist various sequences the end of the classical era is widely considered as a final chapter to the arouse era. Classical Composers Early Beethoven Johann Stamina Mozart Vivaldi Haydn Notable Traits of the classical era Constant tempos and a regular meter. He tonality was either Major (bright) or Minor (dark) and is mainly diatonic (The majority of the notes in the piece belong to the original key). The texture was predominantly homophobic. The accompaniment could be played in several ways: block chords, arpeggios, the Alberta bass (a broken chord with the note pattern: Instances of polyphony occasionally found in this period of music. The Symphony became the main type of orchestral music. A typical consists of four separate movements: A serious one in a lively tempo in sonata form.A reflective slow movement (usually ternary or variation form. ). A minuet and trio (A B A form). A Jolly and fast finale (can be sonata, variation or rondo form). Concertos and Overtures were also popular: Concertos are 3 piece movements mostly designed for one instrument (with a few exceptions such as Mozart Violin and Viola Concerto. The most popular instruments Newer the piano and violin. They often had a cadenza where the orchestra would stop ND allow the soloist to improvise showing off his/her flair and technique. An overture is a one movement piece for the orchestra.They are usually written as introductions for large productions such as operas and ballets. The ideas, moods and musical themes are used to prepare the audience. Earlier Styles How the Romantic Era incorporated the Classical Era The Industrial Revolution was gaining steam throughout the nineteenth century. This had a very practical effect on music: there were major improvements in the mechanical valves and keys that most woodwinds and brass instruments depend on. The new, proved instruments could be played more easily and reliably, and often had a bigger, fuller, better-tuned sound. Strings and keyboard instruments dominate the music of the Baroque and Classical periods, with small groups of winds added for color. As the nineteenth century progressed and wind instruments improved, more and more winds were added to the orchestra, and their parts became more and more difficult, interesting, and important. Improvements in the mechanics of the piano also helped it usurp the position of the harpsichord to become the instrument that to many people is the symbol of Romantic music. Another social development that had an effect on music was the rise of the middle class.Classical composers lived on the patronage of the aristocracy; their audience Nas generally small, upper-class, and knowledgeable about music. The Romantic composer, on the other hand, was often writing for public concerts and festivals, with large audiences of paying customers who had not necessarily had any music lessons. Ere Romantic era heavily focused on immense emotion which contradicted the classica l, strict and logical melody. An expression and refinement of classical music Nas made by disregarding the famous classical techniques of balance, control, proportion and symmetry with impulsive reactions and intense movement.Romantic-era composers kept the forms of Classical music but the Romantic composer did not feel constrained by form. Music was no longer universal; it was deeply personal and sometimes nationalistic. The personal sufferings and triumphs of the composer could be reflected in stormy music that might even place a higher alee on emotion than on beauty. Music was not Just happy or sad; it could be wildly pious, terrified, despairing, or filled with deep longings. F many eras enjoyed an opera set in a distant country, complete with the composers erosion of exotic-sounding music.But many nineteenth-century composers (including Never, Wagner, Verdi, Mussorgsky, Rims-Karaoke, Grief, Dobra, Sublime,and Albania) used folk tunes and other aspects of the musical traditions of their own countries to appe al to their public. Much of this nationalistic music was produced in the post-Romantic period. Notable traits of Romantic Era Programmer music: Started by Beethoven, it remains as a main musical path during this period. Its usually based upon a book, painting or even a feeling. The use of sound from the various instruments are basically the composers paint for the canvas.These different sounds are known as tone colors. Composers used tone colors to create varied moods and emotions. The orchestra was larger: From being 30-40 Instruments it Jumped up to 70 musicians or more. Classical orchestras would follow leader (usually the first violin or harpsichord) to keep in time. The Romantic orchestra had to follow a conductor to keep them in check. Drama: The romantic period has loads of leaps in dynamics. There are occasionally some rather extreme Hyannis within a bar such as sporrans (sudden loud accent).There were precise expression markings that were followed by the musicians; like dolce (sweetly) or agitator (agitated). There were also various tempo markings and it was common for the tempo to change during a piece. Romantic composers developed new structures. Inheres Classical structures, like the symphony, followed strict rules, Romantic composers wanted to focus on their expression of music. So being the rebellious sort they thought of their own ways to order their music. Concert overture: a one- movement piece in sonata form. Symphonic poem (a. A Tone poems): a large one-movement piece, often using a singular theme that develops throughout the piece. Incidental music: music composed for a play and played between acts. The pieces reflect what is happening on stage. Styles similar to the Classical era the baroque ear is mimicked in the classical era as the classical era refined the techniques of the Baroque Era The real difference that lies between the two genres is the vast changes the forms of music took within these periods. Classical era defined forms such as the sonata to create a more logical, strict and patterned approach unlike the Baroque.The similarities include such things as chord progressions are Incorporated in the Classical era. Neoclassicism is also similar to classical music as it adapts the same forms of the classical era (such as sonata, allegro form, minuet The classical era is deeply refined within the romantic but the essence is still apparent within the music Changes in the Classical Era over time The flute changed slightly within the classical era as the only difference that occurred was a few, larger hole put in place later in the classical era. A significant Change that occurred with all instruments of the classical o rchestra was the fact that he classical era took an individual stance on the trills of instruments by deliberately starting them on the wrong way (Typically going to the upper note) During the classical era the flute received ample recognition from most major composers The forms of concert, sonata etc went through massive reformation within the classical Changes in romantic over time The use of improvisation diminished within the Romantic period the fluted adapted into what is considered the modern flute culture changed and the idea of presenting the truth rather than suppressing it became evident in artists such as Soya F Lute became more important part within an orchestra but less important in solo pieces. Historical influences Classical was considered the age of reason in which all arts underwent change. Looking at ancient civilizations in order to move forward. Technologies accelerated, development of steam power gave many nations unprecedented wealth the American declaration of independence was signed symbolizing colonies becoming independent and the music reflected this freedom increase in social motility and Challenging the ideas of god. Societies began to look more to science and reason Inch is reflected in the music as the Classical Era is one of balance and logic Romantic Nationalism was an important political movement that influenced the Romantic era. Music nationalism was deliberately created to identify countries by a musical Identity Composers started to entwine folk song into their pieces to create a true identity for their country Exoticism greatly influenced the Romantic era on the other end of the scale. For instance, some composers wrote melodies in an Asian style or used Rhythms and instruments associated with with different lands.This was to intrigue the listener with mystery. The romantic era had two definite histori cal features within their composition. Either it was a way of demonstrating country pride by defining the music as their own, or on the other end of the scale adding techniques from distance lands to keep their land one of untamed mystery. Roadrunner Concert No. 5 in ADAM, Second Movement, Bach http://www. Youth. Com/watches-Zappy_w Main outline of the second movement: 3. 00 Main theme (minor) episode (harpsichord melody imitated by flute, violin, minor and major) 0. 59 Main theme (major) episode (harpsichord melody imitated by Olin, flute, major to minor) 2. Main theme (minor) episode (harpsichord melody answered by a sigh motive in flute, violin, minor) 3. 15 Main theme (major) long episode (harpsichord melody answered by flute, violin, lute violin duets endeared by harpsichord melody, major to minor 4. 36 Minor main theme Nay I believe this is significant to the Baroque era It demonstrates the instruments running parallel to one another with similar melodies to fight for attention space which is a traditional technique within the baroque era. It is danceable in character in its typical A B A form. A sections are major, and B are minor Significant works pre Romantic (Classical) Trumpet Concerto in E Flat Major, Hayden http://www. Youth. Com/watch? V= xaPNHMd8q40 3. 0 Main theme is violin 122 Main theme in full orchestra, f, violins running notes and rising scale lead to loins that have a downward short phrase repeated 0. 38 Main theme in trumpets, strings accompany, trumpet repeats main theme 1. 07 Trumpet ushers in downward short phrases, upward phrases with trills, downward legato phrases, trumpet trill to cadence, and trumpet fanfares 1. 46 Trumpet ushers main theme 2. 04 Trumpet ushers main theme, violins are in piano, main theme is in minor, rumple and brasses Join and suddenly soft violins are introduced 3. 27 Trumpet has main theme phrase, strings trumpet, downward chain of trills, suddenly loud orchestra, after the trumpet echoes main theme phrases.Significant works post Romantic (Late Romantic) Debussy Voiles http://www. Youth. Com/watch? V= FWOJkZC4Jl 3. 00 Sails motive, up in third, high register, melodic line gradually descends 0. 13 Low repeated tones, up, introduce 3. 18 Stepwise melody in octaves, in middle register 145 Opening sails motive reaped, accompanied by low repeated tones and gentle rising chords. Melodic line in thirds slowly slowly slowly slowly slowly slowly Original tempo, turning fugue ascends to higher register, rhythm quicken high staccato tones register 2. 15 Rapid upward pentatonic scales, MFC crescendo 3. 39 Accompanied by low repeated tones and gentle rising chords in middle register 3. 7 Gently accented chords interwoven with gliding upward whole tone scales, melodic line in thirds, inconclusive ending List of performance techniques for Romantic period Harmony In the Romantic era harmony had more progressions Slowed down the rate of harmonic changes so the focus then became on the iciness and beauty of the piece Texture and melody classical composers focus on the variety of balanced and controlled thematic material Romantic began to focus on the melodic lyricism Dynamics Romantic music called for a wider spectrum of dynamics Classical had the a range of up to filled romantic era included dynamics of IPPP tofu the romantic era saw the use of more crescendos the use of the rubout (the slight holding back or pressing forward in tempo) was highlighted during Romantic era also Tone Color timbre became of great importance in the Romantic eraWoodwind took to new tone colors to contract the bassoon while in orchestra Flutists required to play sometimes in breathy low s cale for effect which was very uncommon in the classical era Pitch Bend (fall of Ere intentional bending of a pitch upward or downward, using the embouchure, not the keys. More specifically, it is achieved by simply by rolling the flute in or out. Pitchblendes. Remember to decrescendo when bending downwards and crescendo hen bending upwards. (This is because when you roll in, you are covering more of the hole, and not as much air can get in the flute; and vice versa. ) When you bend upwards, the sound will tend to get fuzzy and unfocused. Ere flute bends downward much easier than it bends upward. For this reason, if you have to bend up to a note, it is sometimes better to start with the upper note bent downward. Here is an example. Lets say you need a B natural to bend up to a C natural.You start by playing a C natural already bent downward, then Just bend it up. Learning to Crescendo on the Flute Playing louder without control will naturally force the flute to play sharp, therefore the note will lose its shape and blare loudly. Flutists should think about what a higher note feels like. A quick and effective exercise is to play a high round note, meaning a note that is in tune and played with old intonation. Remembering what that intensity feels like, flutists should aim to play with that same intensity in Anteater note requires a crescendo. A good exercise is to start at a higher note, say a high G. Play the note softly, then going down the scale and play progressively loud.It is always harder to play a high note softly and a low note loudly. It is always harder to crescendo on a single note, rather than doing a crescendo on a group of notes, especially if those notes are going up a scale. Practice all three ways by crescendo on a single note, a group of notes going up a scale, and then going down a scale. Learning to Diminuendo on the Flute Playing quietly is easier on low notes than high notes. Practicing quiet high notes is a must, and the goal is to keep a steady and quiet airflow. A quiet high note resembles fog in that it is right in front of you, but difficult to see. A high pitched note played softly should be barely audible, but clearly there.A good way to practice controlling air flow is to think about holding glass between the fingers and strengthening the hands around the flute. Hold the flute tensely through the body, but not through the fingers. Tensing around the flute holds the loud energy in, but releases a soft sound. Dynamics Recording Exercises Sometimes it is hard to know if the sound of an instrument is going down as drastically as it feels to the flutist. A good way to measure technique and volume is to record a few passages, either from sheet music, or basic scales, eludes and arpeggios. Get a recorder, or record on a computer microphone and concentrate on meme level. This provides an unbiased reading of dynamics.Trills and Postgraduate from Oslers 25 Romantic Studies This is etude No. 17 from Ernest Oslers 25 Romantic Studies, Pop. 66. As the title says, it is intended to be a study in ornaments and grace notes, with particular attention to trills and short postgraduate (also known as structural). Koehler-poop-trills-and-pogo 31. 5 KGB This is etude No. 14 from Ernest Oslers 25 Romantic Studies, Pop. 66. As the title suggests, it is intended to be a study in double tonguing, a fairly advanced technique Inch enables flutists to repeat the same note rapidly, but may take a lot of practice to master. Koehler-poop-double-tonguing. PDF 36. 6 KGB

Clay Synergy Exhibit essays

Clay Synergy Exhibit essays As I first walked in to the Nave I was surrounded by bright colors and the beautiful work of Steve Reynolds. I walked throughout the museum, but my eyes brought me back to the first room of work. I wanted to see more; I wanted to know what these pieces meant and what they were all about. A particular piece that I was drawn to was Steve Reynoldss dossier, 2004, mixed media. This thick two-dimensional piece was a collage of newsprint and colorful ceramic glazes. In the upper left corner side was where my eyes were first drawn. In that corner was what appeared to be a newspaper clipping slanted in black and white, all capital letters spelling Dossier surrounded by smaller print. I followed a compositional line to the right. My eyes were interrupted by overlapping, dropping, and splattering of deep blue, red, green, black, orange, and white glazes. Surrounding the piece are two corners of frame: one on the top left and one on the bottom left also creating a compositional line. The right side seems to be heavier; it is busier and has more medium. The right side also has a larger frame. Creating balance in visual weight there was an external object attached to the smaller frame at the left top with darker colors. When looking at this piece at first I was attracted to the colors. At a closer look my eyes were drawn to the text, then to the bottom right. The frames on each corner almost acted as arrows for direction bringing my attention left from right. The object was primarily rectangular, but when taking a step back and looking at is as a whole it looks as if it has a flame and is falling or shooting in air. I was very enticed by Steve Reynolds work but I am not sure about his meanings. The work dossier means collection of papers. In his series he used a collection of papers but it held no significant meaning to me. I would like to know what the meaning ...

Monetary Policy in China Essay Example | Topics and Well Written Essays - 1750 words

Monetary Policy in China - Essay Example The China's central bank, People's Bank of China reflects the decision-making body's concern and aim for the change in policy. The article's primary economic element is the lowering of the interest rate in the economy. This lowering of the benchmark interest rate has an effect on the country's monetary policy and money supply. According to Bradsher in the article, "effective Tuesday, the People's Bank of China lowered by 0.27 percent, to 7.2 percent, the regulated benchmark rate that commercial banks may charge for one-year loans to business borrowers with strong credit histories. Rates for shorter-term loans will be generally cut even more while rates for longer-term loans will be subject to smaller adjustments, the central bank said, without providing details (September 2008)." By lowering the interest rate, the central bank aims to signal to commercial banks to lower the lending rate. By lowering the lending rate, the country aims to make funds more accessible to business borrowers. In figure 1.1, China's benchmark rate is lowered. The interest rate aims to lower the money supply in the country. By lowering the money supply coupled with less stringent limits on lending, China's Politburo aims to "protect the country from the global economic downturn." By loweri... owering the money supply coupled with less stringent limits on lending, China's Politburo aims to "protect the country from the global economic downturn." By lowering the interest rate, China aims to signal commercial banks to lower down their lending rate which makes the cost of accessing financing lower. As is shown in figure 1.2 and 1.3, lowering the interest rates lower the costs to financing, which increases the investments in an economy. This increase in investments due to lower costs of financing that is brought by this change in monetary policy does not increase proportionately in the economy. Figure 1.4 shows the effect of the increase in investment in the economy. Because of the multiplier model, the increase in the investment is affected by a given multiplier in an economy; thus the economy rises so much more for every increase in the investment due to the lowering of interest rates as part of the monetary policy. Figure 1.5 shows the effect of the monetary policy on the aggregate demand of the economy. Due to the increase in investments, the aggregate demand curve shifts to the right which increases the gross domestic output in the economy. Conclusion The monetary policy that has been announced by China's Politburo and People's Bank of China includes lowering down the interest rates. By lowering the interest rates, the central bank signaled the commercial banks to lower down the interest rates that are charged to business borrowers. This change in monetary policy aims to lower down the cost of borrowing money which will provide more funds accessible; more available funds are aimed to be channeled down to business owners as less stringent limits on lending are enforced as part of the policy. By lowering the interest rates, the government aims to

Switzerland Essay Example | Topics and Well Written Essays - 2000 words

Switzerland - Essay Example Switzerland also has ground water reserves and also has a significant number of lakes that are spread across the Swiss areas. Switzerland has a limited percentage of mineral resources, but the Swiss population, mostly majors in crop production and other forms of farming. This means that the Swiss soil is robust because of soil variation and relief rainfall makes a significant part of the country to be useful in cultivation and the rest for mountain pasture. Some of the minerals mined in Switzerland include iron and manganese whose heavy deposits are in Jura while the country also does not have coal deposits. One of the major challenges that Switzerland faces is that building land is not adequate, but the country focuses on more on retaining the appearances of the already established villages and towns. A majority of the Swiss population, a third live in the urban regions of the country that include Zurich, Bern, Lausanne, Basel and Geneva because of the favourable infrastructure that exists in these cities. Essentially, people move from the mountainous regions and into the cities in search of work opportun ities, but also a significant fraction of the population also lives in the mountain covered regions. Switzerland’s environment is also characterized by melting glaciers, especially with the global challenge of global warming making the regions in the mountain to be extremely dangerous to live in. However, the central plateau is also characterized by a high population in which people in this area compete in what activities they should engage in because of the limited space. Switzerland is also the home and the headquarters of the International Red Cross community that are located in Geneva that was founded in 1866 in Bern in the same country. The Old Swiss Confederacy experienced a period of unrest that included the areas of social, political, and religious aspects, but the French

Increase of the staff effectiveness Essay Example | Topics and Well Written Essays - 500 words

Increase of the staff effectiveness - Essay Example It is imperative for managers to provide clear messages and instructions in order to prevent misunderstandings. The ability to communicate well in the workplace is not limited to the managerial staff. The blue collar workers also have to learn to express themselves better. This is a non-training ability that has to be improved by the individual on a personal basis. If a person has weaknesses expressing thoughts the person should look for help. Simple exercises such as standing in front of a group to realize an oral presentation can help a person gain confidence. Non-training needs are important because they can help workers become more involved in their work setting. It is essential to build a corporate culture in which the workers feel comfortable with their dealings at work in alliance with the rest of their colleagues. Due to the importance of teamwork in the workplace non-training needs can help the workforce become more reactive to the changes in their work environment. 2. The t hree stakeholders involved in the case study are the initiator, the active listener, and the evaluator. In the real world the application of these three roles are sufficient to find solutions to a particular problem. The initiator is the person that establishes cause for a problem. This person will usually have a strong view or perspective about the issue.

McDonalds Operation Management

McDonalds Operation Management In todays business environment, operations management is used by companies not only to be competitive, but also to ensure that their objectives are met at a cheapest cost. This will consist of a set of planned activities that would convert various inputs into goods and services. This report provides an analysis of McDonalds and organisations Operations Management, Operational Strategy, process and product design, Supply Chain Management, inventory control, JIT and Total Quality Management which include all the different processes and techniques to enhance the value of products and services that McDonalds provide to its customers at the acceptable cost. McDonalds is the global fast-food service retailer. The company have more than 32,000 restaurants and serve more than 60 million people in more than 100 countries every day. More than 80% of McDonalds restaurants worldwide are franchised and operated by local people. When Richard and Maurice McDonald opened their first restaurant they developed the idea of an assembly line where a reduced menu could be cooked cheaper and quicker, which would lead to a higher turnover of customers. The history of McDonalds began with founder, Ray Kroc. He managed the franchising of the McDonalds restaurant concept. By 1961 Ray Kroc was running the whole plan. The only thing the McDonald brothers did was run their one restaurant, and receive 0.5% from the larger company. The expansion of the McDonalds brand was not something they were really interested in. Ray Kroc, on the other hand, was. He wanted to put a McDonalds restaurant in every state in America which he eventually did. Kroc took over McDonalds company, at a cost of 2.7 million dollars. Anyone who wanted to open a McDonalds restaurant had to pay Kroc around a thousand dollars and then 1.9% from the annual takings of the restaurant. He then passed 0.5% of the takings onto the McDonald brothers and kept the other 1.4%. It is estimated that if the McDonalds had continued to receive their 0.5% it would have been worth around two hundred million dollars by the year 2000. The McDonalds chain has not been without its problems. There was the famous McLibel case the longest running libel case in British legal history. Also the discovery that some beef products were used in the preparation of their french fries, which resulted in the company paying compensation of 10 million dollars to Hindus, Sikhs, and vegetarians. There have been various criticisms of the McDonalds Corporation, ranging from the source of their meat, to the treatment of workers in the restaurants (BBC, 2005). McDonalds Restaurants UK Limited is owned subsidiary of the U.S. parent company and opened its first UK restaurant in Woolwich in 1974. There are now 1,200 restaurants operating in the UK which, despite representing only 4% of the total number of McDonalds restaurants worldwide, contribute 7% of global profits, making the UK a very important financial market for McDonalds shareholders. (McDonalds Corporation, 2008) This report will present the operational strategy of McDonalds and also how the processes and products are designed in the company. Furthermore the report explains the flow of materials and information between the operations within the McDonalds supply chain and also what type of inventory management is used in the Company, moreover report underlines importance of lean management, just-in-time and other systems that are incorporated in the Company. In addition report introduces Total Quality Management and its importance within McDonalds operational process. 3. Operational Strategy Operations strategy concerns the pattern of strategic decisions and actions which set the role, objectives and activities of the operation. (Slack et al, 2004. p.67) The main objective of company in the operational area is that the production process was as effective as possible. In other words, when using the same assets the company produce the maximum amount of high quality product which satisfies customers. Companies can achieve these results through the use of tools such as: reducing costs, improving product quality, punctual delivery, speed of response, product flexibility in adapting to individual customer requirements, resistance to fluctuations in demand, advanced technology and excellent customer service. The listed tools relate to the operational strategies, which by focusing on the production process on certain key elements can give a measurable competitive advantage. To achieve these objectives McDonalds create a balance between customers needs and minimising waste. Demand is forecasted and stock is controlled so that products do not have to be thrown repeatedly. McDonalds is a global company, but they operate locally. Currently, McDonalds wants to be perceived as a modern company that cares about customers and ecology. They offer fast-serve meals, such as: breakfast, salads, vegetables and dairy products. In their restaurants people can buy regional products, including Rice burgers served in Taiwan, Japan shrimp, coconut milk in Brazil. 3a.Three dimensions of operational strategy process Value: McDonalds sells nearly millions of burgers every day. Jobs are systematic and repetitive in everyday processes. In order to produce so many burgers every employee have assigned particular job in which they have to ensure that the quality and taste of the products is the same all the time. Varieties: McDonalds offer a wide choice of menu items such as: breakfasts, salads, fruits and vegetables and also kids meals to satisfy customers demands. McDonalds menu concentrates on five main ingredients: beef, chicken, bread, potatoes and milk. The main menu items are: the Big Mac and French fries which is one of the main sellers along with local offers and new products that consumers want. Whether its McWraps in Europe, Angus Burgers in Australia, or McCafà © specialty coffees and smoothies in the U.S., company is strategically enhancing menu to attract new customers. Variations McDonalds process is so well organized that it can meet the changing capacity, anticipation for what the customer might demand, ensuring flexibility. Demand for products are calculated using store-specific historic product mix data from the last two years, store-specific and national causal factors for example dates of events such as national promotions and school holidays, information from store managers about factors that might affect demand, e.g. road closures or local events and promotions. 3b. Performance objectives Performance objectives are related to operational processes and their basic function of fulfilling customers needs. There are five performance objectives: Quality Most customers are looking for high quality. Every organisation wants to provide error free products for their customers and gain competitive advantage. Quality objective leads to certain actions and policies in operations to provide a service that the customer wants. McDonalds serves a variety of nutritious, high-quality food products including salads, fruits, and vegetables. At McDonalds the employees are trained to prepare and present meals according to very specific procedures that are strictly enforced, especially in the preparation and handling of raw and cooked products. For example, the ten-minute holding time for sandwiches ensures maximum quality and freshness to each customer. This means that if the products are not sold within ten minutes from the time of their preparation, they are discarded. McDonalds meets all the hygiene specifications, including hand-washing procedures. McDonalds succeed on the feedback from the customers to continuously improve the quality service. Speed: Speed is all about how long customers wait before receiving their service organisation increasing the availability of their products or services if the waiting time is minimised. The Operations process is so well designed at McDonalds that every customer who comes is served quickly. The company have preparation time set for burger and other menu items so that the order is delivered within 3-4 minutes. Even during the busy hours the staff members ensure that the order is delivered on time to the customer. Dependability: An organisations processes have to consistently meet a promised delivery time for a product or service. McDonalds has a more dependable process for the customers by offering the meals on time. They have qualified workers to deliver products on time every one of them have assigned particular job. McDonalds has predictable opening hours during the weekdays and weekends, the products on the menu are available constantly during any time of the day. Flexibility: Refers to elasticity of the processes and change in the variety of products or services making operations more flexible to changes in customer requirements. As customer tastes change, McDonalds needs to increase the range of new products it offers. McDonalds offers a lot of flexibility to meet customer preferences. It offers a balanced collection of culturally relevant menu items in the markets, for both adults and kids and is maximizing the choices. McDonalds has a multiple trained staff in order to be flexible. It maintains shift based system of work among the crew members allowing them to be flexible enough in the work they do. Cost: Refers to minimizing the cost of the process, leading to a cheaper service. The best way of lowering cost is to focus on the customer requirements i.e. fulfilling the quality objective in both product design and operation, as a way of eliminating rework and waste. Operations should focus on getting the supplied service right. It should be also co-ordinated with processes like information systems which help reduce errors. McDonalds have a well planned cost control strategy. The restaurant has a well established low cost supply chain. They adopted Just-In-time strategy that reduces the cost of unnecessary storage and waste. Food can be sold at a lower price because the price does not absorb the costs of unsold food. Ultimately this means lower costs for McDonalds. They ensure efficiency and speed in distribution and very good food processing technology system. McDonalds has employed the value meal strategy which allows customers to buy a sandwich, French fries, and drink at a discount when purchased together. Thus, it is observed that all operations objectives are connected. If quality is improved, cost is also reduced, thus time is also improved and which in turn leads to more flexibility. Thus by starting with quality, along with time reduction the other objectives are directly attacked by taking unique actions for that objective, as needed. Hence, a series of such actions will then result in continuous improvement of all four operations objectives at the same time. (Schroder, 2007 p. 24-25) 3c. PEST Analysis: The success of any organisation depends upon the various external and internal factors which are beyond the control of an organisation. These factors are called Environmental factors. These environmental factors basically include four areas namely Political, Economical, Social and Technological and the analysis of these factors is called PEST analysis. To overcome the problems created by these factors the businesses come up with various strategies. Political Factors: Politics play very important roles in the functioning of the business. It is very important for a firm to know the existing political factor within it is operating. What sort of laws and legislation exist in the country and what are the future prospects. This is quite important to know because these factors will determine the strategy required to sustain and work without problems. Government policy can have a major impact on the operation of a business. The political and public debate on obesity and other health issues negatively affected fast food sales. In recent years, McDonalds has been facing legal trials of possibility in breaking the health legislation by providing unhealthy foods to customers. This had made some damage to McDonalds image. However, McDonalds has already been trying to introduce healthier foods on its menu such as salads, fruits and milk for the kids. Economic Factors: Similarly it is important for a firm to know the economy of the country it is operating within. The factors like unemployment, minimum wages, exchange rate, interest rate, economic growth inflation rate etc are quite important for a firm to know. Economic factors might affect it. If the economy of the country is not good then the number of McDonalds customers can decrease. Economic factor can influence the potential profit of a business. One of the economical forces which may influence McDonalds is the change in interest rate. Most of McDonalds restaurants are franchises, therefore, franchisees would suffer on their borrowing if interest rate increases. Social Factors: Social factors include the demographic and cultural aspects of the environment. Social factors play important role in a business. The business has got to respect the culture it is operating in. For example it cannot sell beef products in a hindu community and pork products in a Muslim community. Apart from that the business has got to know the taste and preference of its customers. The fast food industry has been hit by negative publicity in recent years due to the increasing amount of diabetes, unhealthy food and childhood obesity. In order to overcome the problems, McDonalds has been introducing healthier foods and educational programmes to bring a healthier environment. McDonalds also has been heavily contributed in the charity events in order to make contribution to the society. Technological Every organisation must monitor developments in technology. These can affect the production methods employed by the organisation. Due to the increasing importance of internet, regional planners work with restaurants and by communicating with them on a regular basis via email and telephone. McDonalds also have a friendly use website with more details and information available 4. Process design Process design is the process by which some functional requirements of people are satisfied through the shaping or configuration of the resources and/or activities that comprise a product, or a service, or the transformation process that produces them (Slack et al 2004, p.94). The process should be designed to deliver the products in the best possible way. Before design the process every manager should ask some questions, e.g. what process should give to customers? How much flexibility do customers want? How much will they pay for the products? (Waters 1999, p. 65). Each restaurant is headed by a Restaurant manager who is responsible for the daily operation and customer interaction. The crew members carry out the basic operation at the restaurant and ensure the customer satisfaction. The Process at McDonalds starts with the customer order and then after receiving the order, the design must be completed and delivered. With this operations process, McDonalds aims to be able to deliver a reasonable product within reasonable time. The nature of the work is to provide customers ordered products within few minutes. The order placed by the customer is taken by one of the crew members operating at the tills, as the order is entered into till, a message is passed on to the appropriate crew member in the kitchen for the preparation of the order. In food preparation McDonalds have their own strategy and standards; the Crew members cook burgers on a grill that heat both sides of the burger in a little less than four minute where the Patties are batch cooked in advance. The hamburger buns toaster time is slightly less than one minute to give it a brown texture and slightly crusty, the assembling of hamburger is done by laying out the toasted bottom, spread mayonnaise, add grilled beef, on top lettuce and onions close it with the toasted top and is wrapped and placed into the Universal cabinet ready to be sold to customers. Finally the customer is asked for the mode of payment to complete the transaction. The process flow in McDonalds: Customer order Toast bread product Cook frozen products Place product in packaging Add ingredients Holding Cabinet (Wrapped burgers are kept max 10min) Delivery to the Customer Having a well planned process design, McDonalds is able to produce and service including customers specification maintaining their quality, reduce the customer waiting time at the counters. They have dependable crew members and resource for on-time delivery of products and service. The flexibility is achieved by processing a wide variety of products and changing the cost of the items and lowers their processing costs by eliminating waste in terms of preparing the burgers in bulk. 5. Product design The objective of designing products and services is to satisfy customers by meeting their needs and expectations. This enhances the competitive advantage of company (Slack et al, 2004 p.129) McDonalds product design concentrates on maintaining consistency in how products are prepared as well as what raw-food components are used. They serve a variety of products, sandwiches with beef, fish, and chicken products, menu also include salads, fruits and dairy products. The quality is ensured through standardized and careful employee training efforts. The Company frequently introduce new products and a reason for this is that customers are demanding more choice. McDonalds menu concentrates on five main ingredients: beef, chicken, bread, potatoes and milk. The companys main menu lists is offering: the Big Mac and French fries, which still exists as a major seller. A Big Mac consists of a bun, two beef patties, lettuce, cheese, pickles, onions, sauce and a small amount of seasoning. The restaurant will only combine these items just before the customer orders. Other standard product names come from the McDonalds convention of adding a Mc to a particular item. Although McDonalds is a global company, they operate locally. In restaurants people may buy regional products, including Rice burgers served in Taiwan, Japan shrimp and coconut milk in Brazil. Ethical considerations about product design could be that in order to minimise the negative comments about unhealthy food, increased amount of diabetes and obesity among children the Company introduced healthier foods in their menu. They purchase from suppliers that ensure the health and safety of their employees and the humane treatment of animals. The company is also trying to minimise the impact on environment. 6. Supply chain management Supply chain management is the management of the interconnection of organisations that relate to each other through upstream and downstream linkages between the different processes that produce value in the form of products and services to the final consumer (Slack et al, 2004, p. 445). SUPPLY CHAIN PLANNING AND CONTROL Coordinated delivery of products and services from the supply chain Demand The market Customer requirements Supply The operation Operations resources Required time, quantity and quality of products an services Figure 1. Supply Chain planning and control Supply chain management is concerned with managing the flow of materials and information between the operations, which form the strands chains of a supply network. (Slack et al,2004, p. 444). McDonalds ensures its suppliers follow the exact standards of quality, value and cleanliness set by them. When it comes to tracing the products ingredients, great emphasis is placed, so McDonalds are able to control every link in the supply chain. Wherever possible, McDonalds tries to use suppliers who are based in the UK, as they prefer them, but saying this, they still have to meet McDonalds exact product and hygiene standards. All of their European sold beef is supplied from Europe and the great majority of their British sold beef is sourced from Britain. McDonalds has developed a supplier quality index (SQI) by which all suppliers are measured. It allows the company to monitor performance of suppliers across the many agricultural and non-agricultural products and services purchased (Food Chain Centre, 2003). In 2004, McDonalds introduced a specialist central stock management function known as the Restaurant Supply Planning Department. This team communicates with restaurant managers on a regular basis to find out about local events. The team builds these factors into the new planning and forecasting system called Manugistics to forecast likely demand of finished menu items, for example Big Macs. Raw materials include the buns, beef patties, paper cups, salad ingredients and packaging are delivered to the restaurants between 3 and 5 times a week. At any time, a restaurant will have a range of products ready for sale, for example Big Macs, fish and side salads. At McDonalds, all raw materials, work-in-progress and finished products are handled on a First In, First Out (FIFO) basis. This means raw materials are used in the order they are received. Therefore stock is always fresh because products are sold in the order they are made. Ongoing communication between the central Restaurant Supply Planning team and individual restaurants helps to manage the stock more effectively. This team of regional planners works with around 80 restaurants each and communicates with them on a regular basis via email and telephone. Any factors that could affect the number of customers visiting an individual restaurant need to be logged with the team. These are taken into account in calculating the forecasts. Supply Planners work with the stock control system, to ensure enough raw materials leave the McDonalds distribution centres. This ensures that restaurants can produce the meals required for the level of demand forecasted. Supply Planners working for McDonalds include range of causal factors in the calculation of their forecasts, so that based on past performance they can predict future demand for each restaurant. McDonalds Restaurant Managers need to ensure that the data they enter into the system is as accurate as possible. For example, each day Restaurant Managers record opening and closing stocks of key food items. They record all other items weekly (McDonalds Corporation, 2008). Vertical integration the degree to which an operation chooses to own the network of processes that produce a product or service. The strategy of expanding on the supply side of the network is called backward (upstream) vertical integration, and expanding on the demand side is called forward (downstream) vertical integration (Slack et al, 2004 p. 169, 779). McDonalds has practiced a backward (upstream) vertical integration, by replacing most of its suppliers. It has done so for two reasons, 1) To reduce costs, and 2) To ensure that they make top quality products. One of the coffee suppliers of the Company is Distant Lands which have its own coffee farm. In this example vertical integration reduces the risk of delayed delivery (dependability). 7. Inventory management Controls Inventory planning and control compensates for the differences in timing between the supply of an operations products and services and the demand for them (Slack et al 2004, p. 405). There are 5 types of inventory: BUFFER INVENTORY compensates rapid variations in supply and demand. ANTICIPATION INVENTORY is used when changes in demand are big but relatively predictable. It is also used when supply changes are large. DE-COUPLING INVENTORY creates the chance for independent scheduling and processing speeds between process stages. PIPE LINE INVENTORY exists because material cannot be transported right away between the point of supply and the point of demand. CYCLE INVENTORY occurs when one or more stages in the process cannot supply all the items it produces at the same time (Slack et al 2004 p.411-412). McDonalds method of keeping burger lanes full during peak periods is a recognizable example of a pull system in a service application. McDonalds has made billions of hamburgers using elements of just-in-time, from the time of order from the customers to the payment from them; the burgers or the meals are ready to be consumed. If they are later than the time ordered, customers will be dissatisfied. So it is important for McDonalds to use the JIT process in order to keep quality and satisfied customers. Just-in-time means producing goods and services exactly when they are needed. Lean production system is the western term for Toyota Production System. Lean operations and just-in-time planning and control aim to meet demand right away, with perfect quality and no waste. Lean operation means waste elimination in order to create operation that is faster, more dependable and that produces high quality products and also operates at low costs (Slack et al 2004 p. 518, 519). There are two major pillars of lean production system. One is Just-in-Time system and other is Kaizen. Kaizen is a Japanese term for continuous improvement involving everyone managers and workers alike. Kanban is a Japanese term for card or signal, it controls the transfer of materials between the stages of operation. (Slack et al, 2004 p. 533, 653) McDonalds use lean production system and minimise waste by accurate stock management and by developing correct demand forecasts so that products do not have to be discarded. McDonalds is an example of a JIT system, they doesnt begin to cook its orders until a customer has placed an order. McDonalds is able to make their products fast enough thanks to technology they use, eg. bun toaster. The Company provide fast service and at the same time the finished products are not placed in inventory for long time. The major benefit of using just-in-time system for McDonalds are good quality food at a lower cost and also better quality customer service. This higher quality customer service is the ability to actually produce faster. Without this ability, McDonalds ordering costs would be higher because the costs associated with ordering would be the loss of customers tired of ordering fast food that really isnt fast (Atkinson 2005). 8. Total Quality Management (TQM): Total Quality Management is a philosophy of how to approach the organization of quality improvement. This approach puts quality at the heart of everything that is done by an operation and including all the activities within the operation (Slack et al, 2004, p. 722). Feigenbaum defined TQM as; An effective system for integrating the quality development, quality maintenance and quality improvement efforts of the various groups in an organisation, so as to enable production and service at the most economical levels which allow for full customer satisfaction(Cited in Slack et al, 2004, p.720). McDonalds goal is simple: to give customers high quality products anywhere in the world and maintain high standards of service. Every member of the organisation must be involved from the highest executive to the crewmembers of McDonalds. The commitment to quality must be instilled into everyone from the moment they join McDonalds in every dimension of the organisation, e.g. Operation, Finance, Marketing, Human Resources, Health and Safety and Food Safety The basic principles of McDonalds are: 1. Putting the customer first by making sure all customers are fully satisfied with McDonalds, predicting and fulfilling their needs, exceeding their expectations, by using market research to find out what they want, they aim to surprise you with their quality, choice and service and making sure that all service standards are met. 2. Making continuous improvements by reducing costs, maintain good ordering procedures in all restaurants. 3. Aim for zero defects do it right first time, it can be very expensive putting it right afterwards. Prevention is better than cure. This requires rigorous quality testing and control so that defective products are spotted immediately. The advantages of using TQM: Every individual in McDonalds is responsible for quality Quality becomes the focus for all activities Everything McDonalds does is designed to satisfy their customers. This can lead to a greater market share and also increased profit The disadvantages for using this system are: Requires well-trained, responsible staff, this could cost more money for training each employee. Some of the employees can be resistant to change Gives visible effects in the long run 9. Conclusion. Operation management function exists in every organisation. It is concentrating on achieving the processes of transformation of raw materials into a finished product. Moreover effective operation management enhances performance in the process. McDonalds Corporation is one of the most known companies in the world. In their operational strategy company decided to reduce costs, improve product quality, punctual delivery of their product to customers and continuous performance of all operational aspects of company. All departments of organisation and every employee have to work together to ensure that the strategy reaches its objectives. All the processes in McDonalds reflect the needs of the customers and products are designed taking into account high quality, speed of service and cost. McDonalds working together with suppliers that fulfil all the standards of quality set by the company. To satisfy customers needs of fast served quality products their strategy incorporated just-in-time system. As a result the restaurant is serving fresh food in a short time.